Marketing Greats in Higher Education
How universities are seen, chosen and trusted. Short solo episodes now, with guest conversations coming. Each one comes with a full transcript and the article behind it.
University Mergers Will Test Your Brand: Are You Ready?
A third of English universities are in deficit, and Kent and Greenwich have just become the UK's first university group.
23 October 2026 · 4:21
Graduate Job Adverts Have Nearly Halved: Stop Selling the Degree as a Ticket
UK graduate job adverts fell by almost half in a year, and employers now get 141 applications per role.
23 October 2026 · 4:11
Why the Marketing Director Belongs in the Strategy Room
Almost every major university decision has reputational consequences, yet marketing is often brought in after the decision is made.
18 October 2026 · 4:26
Employers Are the Audience Universities Forget
Families ask whether employers rate your university, yet employers are one of the least actively managed audiences in higher education.
18 October 2026 · 4:38
Data Rich, Insight Poor: Fixing University Decision-Making
Universities hold more data than ever, yet little of it reaches the decisions that matter.
18 October 2026 · 4:36
Sustainability Claims: The Sector's Next Reputation Risk
Universities often talk about sustainability with more enthusiasm than evidence, and regulators and sceptical students are watching.
18 October 2026 · 4:45
Every University Will Face a Crisis. Rehearse It.
Most universities have a crisis plan, far fewer have tested it under pressure.
18 October 2026 · 4:26
The Civic Story Is Your Strongest, Least Told Reputation Asset
What a university does for its place and what its place knows about it are often far apart.
18 October 2026 · 4:23
Your International Partners Are Your Reputation Abroad
For a student in Kuala Lumpur, Dubai or Hanoi, your partner is your university.
18 October 2026 · 4:32
Cost-Cutting Year? Don't Switch Off the Lighthouse
When savings are needed fast, marketing and communications look like the easy place to start.
18 October 2026 · 4:21
Five Reputation Numbers Every University Board Should See
Boards scrutinise finance, risk and outcomes in detail, yet reputation rarely gets a structured place on the agenda.
18 October 2026 · 4:20
How to Design an AI-Enabled University Marketing Team
Many marketing teams are a year into an AI pilot with little changed.
18 October 2026 · 4:19
University Rankings Are a Mirror, Not a Strategy
I led the reputation strategy behind Newcastle University's highest ever QS World University Rankings placement, and learned that rankings work best when you do not...
18 October 2026 · 4:21
AI Search Is Already Writing Your University's Reputation
A parent or a sixth former asks an AI assistant about your university and gets an answer in seconds, often with no click to your site.
18 October 2026 · 4:25
Reputation Belongs to Everyone in a University
Reputation is shaped by a lecturer's keynote, a call on results day and a student's first-week post, far more than by any campaign.
18 October 2026 · 4:33
The Best University Reputation Ideas Come From Outside the Sector
Higher education is very good at learning from itself, which is also why so many strategies look alike.
18 October 2026 · 4:25
Reputation Is a Performance Metric: Manage It Like One
Most universities can quote their application numbers to the unit, but not how their reputation has moved.
18 October 2026 · 4:21
Policy Is Now a Reputation Event for Universities
A visa rule change now reaches a family WhatsApp group on the other side of the world before it reaches your website.
18 October 2026 · 4:17
Why I'm Bringing Marketing Greats Back to Higher Education
Season 2 of Marketing Greats in Higher Education starts here, built entirely around how universities are seen, chosen and trusted.
18 October 2026 · 3:59Looking for Season 1? Six conversations from 2023 are in the archive.