Marketing & channels
The people and platforms audiences trust, and how to show up there well.
LinkedIn has passed 1.4 billion members. Most universities still leave their people's presence there to chance.
The academics and employers who shape a university's reputation trust people far more than institutions, and many of them spend their working lives on LinkedIn. Supporting your leaders and academics to be visible is the cheapest reputation channel you have.
27 October 2026 · 2 min read
Your most persuasive marketers don't work for you
Applicants have always trusted students more than universities, and student creator schemes are booming as a result. Most are either scripted until nobody believes them or so loose they become a risk. The ASA's updated influencer guide is a good moment to fix that.
26 October 2026 · 2 min read
Why I'm bringing Marketing Greats back
Season 2 of Marketing Greats in Higher Education is live. Here's what's changed, what's coming, and why now.
16 October 2026 · 2 min readEpisodes on this topic.
Why I'm Bringing Marketing Greats Back to Higher Education
Season 2 of Marketing Greats in Higher Education starts here, built entirely around how universities are seen, chosen and trusted.
18 October 2026 · 3:59