Marketing Greats in Higher Education Season 2 is live, with a new episode every week. Watch the latest
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Policy & crisis

Preparing for the moments when government decisions or bad news set the agenda.

Policy & Reputation

Policy is now a reputation event

Visa rules, enrolment caps and funding settlements used to be a matter for the planning office. Today they shape how universities are seen around the world, often before the institution has said a word.

15 October 2026 · 3 min read
Crisis Communications

Every university will face a crisis this year. Few will have rehearsed it.

Campus protests, data breaches, financial headlines and viral social posts now unfold in minutes. The institutions that come through well are the ones that practised before they needed to.

4 October 2026 · 2 min read

Episodes on this topic.

Episode 13

Every University Will Face a Crisis. Rehearse It.

Most universities have a crisis plan, far fewer have tested it under pressure.

18 October 2026 · 4:26
Episode 2

Policy Is Now a Reputation Event for Universities

A visa rule change now reaches a family WhatsApp group on the other side of the world before it reaches your website.

18 October 2026 · 4:17