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Graduates & employers
Graduate outcomes, and the employers universities too often forget are an audience.
Employability
Graduate job adverts have nearly halved. Universities can't sell the degree as a ticket anymore.
Advertised graduate vacancies fell by almost half in a year, and employers now receive 141 applications for every graduate role. For universities, that puts every promise their marketing has made about where a degree leads under scrutiny.
23 October 2026 · 3 min read
Employability
Employers are the audience universities forget
Graduate outcomes now shape student choice, government policy and global rankings. Yet employer reputation is rarely managed with the same care as student recruitment.
1 October 2026 · 3 min readEpisodes on this topic.
Episode 18
Graduate Job Adverts Have Nearly Halved: Stop Selling the Degree as a Ticket
UK graduate job adverts fell by almost half in a year, and employers now get 141 applications per role.
23 October 2026 · 4:11
Episode 16
Employers Are the Audience Universities Forget
Families ask whether employers rate your university, yet employers are one of the least actively managed audiences in higher education.
18 October 2026 · 4:38